GTX Small Business Week

About this Event

Digital Marketing often gets overwhelming for business owners. Knowing when to focus on social media, the right keywords for your SEO & even knowing when printing is suitable for your growth goals is vital. Join local marketing expert Sheira Argote from Calamar Designs as she guides business owners on building brand loyalty with their customers through design, digital marketing, and audience awareness.

Agenda

Branding 101: We are now living in a day and age where brands have 24/7 access to their clients across various ever-changing platforms. This is a powerful new trend that will only continue to evolve as technology moves us into the future. Delivering effective brand messages across dozens of channels requires various digital assets, from logos to graphics, fact sheets, content, and more – all of which must be on-brand and customized for each channel, the message, and the audience. Join Sheira from Calamar Designs to learn about ways you can enhance your brand.

Digital Marketing: Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is an essential business investment these days. After all, internet usage has more than doubled over the past decade, and this shift has massively affected how people purchase products and interact with businesses. Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Learn how to find the right platform for your product or service and how to reach your audience organically and paid.

Tools & Tips: Learn about the best free and paid tools to help business owners with their marketing, design, professional, and organization needs.

Q&A: Sheira will be answering YOUR business question