Floor King USA

Background
Floor King Pro USA reached out with a clear need for transformation. Their branding felt outdated, their messaging lacked impact, and their local presence—both online and offline—needed a refresh. As a flooring company competing in a crowded market, they needed to stand out with a professional, timeless brand identity and cohesive messaging that connected with both residential and commercial customers.

Challenges
Outdated visual branding and inconsistent marketing materials

No defined tagline or brand voice

Lack of social media presence and strategy

Disjointed in-store print assets

What I Delivered
✅ Brand Modernization

Updated their logo system, fonts, and color palette to reflect a more modern and trustworthy look while keeping their recognizable core intact.

Refined their brand voice to feel confident, clean, and professional.

✅ Timeless Taglines

Crafted taglines and messaging that communicated their values of craftsmanship, trust, and local expertise.
Examples included:
“Floors Built to Last.”
“Your Local Flooring Experts.”
“Where Quality Meets Ground Level.”

✅ Social Media Management

Developed a monthly content calendar focused on before-and-afters, customer testimonials, product education, and local highlights.

Created custom graphics and short-form video content to showcase product quality and in-progress jobs.

✅ Print Collateral

Designed in-store signage, flyers, and promotional materials to support their retail locations and maintain brand consistency.

Delivered assets ready for print and digital use, helping their sales team convert walk-ins more effectively.

Results
Established a cohesive and professional brand identity across platforms

Elevated customer trust through clear, confident messaging

Increased local engagement and visibility through targeted social content

Equipped stores with refreshed marketing materials that drive traffic and conversions

Conclusion
My work with Floor King Pro USA was about more than just new graphics—it was about elevating their reputation, creating messaging that sticks, and ensuring their customers experienced the same quality online and in-store. Today, Floor King Pro feels stronger, sharper, and more aligned with their values and future growth.