MT Playmore - Austin, Texas

CASE STUDY: MT. PLAYMORE – BRAND EXPERIENCE & EVENT STRATEGY
Client: Mt. Playmore
Industry: Family Entertainment / Indoor Playground
Location: Austin, Texas
Role: Brand Designer, Marketing Strategist, Event Consultant

Background
Mt. Playmore, Texas’ largest indoor playscape, approached me at a pivotal moment—pre-franchise expansion, just before the onset of the COVID-19 pandemic. With plans to scale their business model and elevate their brand presence, they needed a creative partner who could seamlessly integrate with their internal team and help reimagine both their visual identity and customer experience.

Challenges
Align the in-person experience with a strong, recognizable brand

Modernize the existing character and signage system

Prepare for large-scale events and future franchise branding

Maintain engagement during the pandemic through creative content and digital presence

What I Delivered
As a branding specialist and marketing strategist, I collaborated closely with Mt. Playmore’s leadership and staff to overhaul their in-location branding and support their marketing execution. My work included:

✅ Yeti Character Rebrand

Redesigned Mt. Playmore’s beloved mascot with a more modern, friendly, and versatile look that could be scaled across merchandise, signage, and marketing materials.

✅ Interior & Exterior Signage

Updated all internal wayfinding and large-scale signage to reflect the refreshed brand identity—creating a more cohesive, on-brand visitor experience.

✅ Event Creative & Execution

Helped organize and co-host one of the largest Princess Party events in Central Texas, managing everything from event design and promotion to on-site logistics and marketing collateral.

✅ Marketing & Content Strategy

Directed the brand’s popular COVID-19 response video, which received strong engagement from the community.

Designed and managed digital ads, copywriting, content creation, and social media strategy to keep the brand active and connected to families during uncertain times.

Developed marketing materials for promotions, parties, and new customer acquisition campaigns.

Results
Strengthened Mt. Playmore’s visual identity across platforms and physical spaces

Boosted social media engagement and attendance at key events

Delivered a scalable and franchise-ready brand system

Helped the brand stay relevant, trusted, and visible during COVID-19 lockdowns

Conclusion
My work with Mt. Playmore went far beyond design—it was about creating memorable experiences and building a brand that could thrive in both crisis and growth. From playful visuals to strategic execution, Mt. Playmore is now positioned not just as Texas’ largest indoor playground—but one of its most beloved.

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